Post by account_disabled on Feb 27, 2024 23:02:17 GMT -5
Do you work in the press office? Then you know well that your work, in recent years, has undergone a real revolution in daily operations and above all in work tools : the press officer 2.0 is now required to have knowledge of new tools to carry out his functions " canonical” – such as sending press releases or creating press reviews – and also for the delicate online public relations activity… This post inaugurates a series of articles dedicated to the new tools for the online press office, "tools of the trade" that it is necessary to know and master in order to ride (and not chase) the transformations of the web. Online press office tools Journalists' databases: Mediadress Journalistic databases, whether paper or electronic, are still the preferred tool for identifying journalists to reach, conveniently filtered by sectors, geographical areas and type of editorial team. Among the best performing services, Mediaddress should certainly be mentioned which, in the online version, integrates the journalist's contacts with his social accounts (Facebook and Twitter primarily) and therefore allows you to save precious time.
With an inexpensive integration, once the list of journalists has been created, it is possible to Paraguay Phone Number send press releases directly from the Mediaddress platform and receive sending statistics. A new trend is also making its way within these tools, which are only apparently "traditional": the unification in a single tool of different functions , which until recently were independent of each other. Influencer marketing and online press office: Best wishes The "traditional" journalist is easily identifiable, but how should we behave when the contact to be acquired is a blogger or an influencer not connected to a specific editorial team? In this case, I'm sure you'll agree, the "hunt" becomes more difficult, the databases are no longer enough and you would have to spend hours and hours on Google and the main social networks. Fortunately, influencer marketing software comes to our aid by allowing us to identify influencers , i.e. people who, thanks to media charisma and online following, can influence the thoughts, decisions (including purchasing decisions) and moods of followers towards a topic, a company or product.
For this activity Noetica uses the Augure platform , which I have already talked about in the post How to identify influencers online . The Augure database has around 90,000 influencers and contains, for each one, the social networks to which they are registered, the number of followers and fans, an indication of the 5 most discussed topics and publications in the last 12 months. How Augure works is simple and immediate: by entering the keyword of interest, the internal search engine returns the ranking of influencers who have spoken about that topic on a blog or on social networks. Augure online press office As this screen shows, it is possible to query Augure on influencers who talk, for example, about the topic of "marketing" until obtaining a ranking of the most active subjects on the web. The factors that the Augure algorithm considers and which determine this ranking are exposure , i.e. the potential public (media audience) reached by the influencer participation , i.e. the number of followers potentially involved in the discussions the echo or the subject's ability to create opinion and acquire influence on the topic. Augure is therefore a viewfinder that allows you to identify the "right" influencers, monitor their activity and reach them with online press releases, composed and sent directly from the platform.
With an inexpensive integration, once the list of journalists has been created, it is possible to Paraguay Phone Number send press releases directly from the Mediaddress platform and receive sending statistics. A new trend is also making its way within these tools, which are only apparently "traditional": the unification in a single tool of different functions , which until recently were independent of each other. Influencer marketing and online press office: Best wishes The "traditional" journalist is easily identifiable, but how should we behave when the contact to be acquired is a blogger or an influencer not connected to a specific editorial team? In this case, I'm sure you'll agree, the "hunt" becomes more difficult, the databases are no longer enough and you would have to spend hours and hours on Google and the main social networks. Fortunately, influencer marketing software comes to our aid by allowing us to identify influencers , i.e. people who, thanks to media charisma and online following, can influence the thoughts, decisions (including purchasing decisions) and moods of followers towards a topic, a company or product.
For this activity Noetica uses the Augure platform , which I have already talked about in the post How to identify influencers online . The Augure database has around 90,000 influencers and contains, for each one, the social networks to which they are registered, the number of followers and fans, an indication of the 5 most discussed topics and publications in the last 12 months. How Augure works is simple and immediate: by entering the keyword of interest, the internal search engine returns the ranking of influencers who have spoken about that topic on a blog or on social networks. Augure online press office As this screen shows, it is possible to query Augure on influencers who talk, for example, about the topic of "marketing" until obtaining a ranking of the most active subjects on the web. The factors that the Augure algorithm considers and which determine this ranking are exposure , i.e. the potential public (media audience) reached by the influencer participation , i.e. the number of followers potentially involved in the discussions the echo or the subject's ability to create opinion and acquire influence on the topic. Augure is therefore a viewfinder that allows you to identify the "right" influencers, monitor their activity and reach them with online press releases, composed and sent directly from the platform.